Erewhon’s Smoothie Shake-Up: Hailey Bieber’s Name Gets the Boot!

In a surprising twist, Erewhon has quietly removed Hailey Bieber’s name from its once-famous $20 Strawberry Glaze Skin Smoothie. This beverage, which had been a staple in Los Angeles since its launch in 2022, quickly became synonymous with celebrity status, touted as the must-have drink for health-conscious trendsetters. However, recent reports revealed that multiple Erewhon locations stopped using her name as early as October 17, leaving fans to wonder why the sudden change.

The smoothie itself is still available, now simply dubbed the Strawberry Glaze Skin Smoothie, which packs in ingredients like almond milk, strawberries, sea moss, and vanilla collagen. Though it may lack the glitzy endorsement, it continues to cater to those seeking a luxurious sip, even if it now carries a slightly different vibe. The transition hasn’t wiped out her presence completely—her Strawberry Glaze Soft Serve Sundae still graces the menu at a lower price of $10.50, albeit without the star power of her name front and center. So, what do you think? Can a smoothie really lose its charm without a celebrity symbol to back it?