When Chad Michael Murray trades a soundstage for the sound of waves crashing, you know a resort opening is the real deal. On Saturday, May 16, Beaches Turks&Caicos unveiled its new Treasure Beach Village with the kind of star-studded celebration that made you wonder if Hollywood had relocated to the Caribbean for the weekend.
The Treasure Beach Village Bash wasn’t your typical ribbon-cutting ceremony. Think pink carpet instead of red, fire performers swaying against a backdrop of crystalline turquoise water, and American Authors delivering their hit“Best Day of My Life”as fireworks exploded overhead. The lineup of attendees read like a cross-section of TV’s finest: Jesse Eisenberg, Dorinda Medley, Sasha Pieterse, Boris Kodjoe and Nicole Ari Parker, Taye Diggs, Dave and Odette Annable, Bryan Greenberg and Jamie Chung, Ross Mathews, and Amanda Kloots all made the pilgrimage to celebrate the new all-inclusive village.
But here’s what made this opening genuinely special—it wasn’t just about the A-list glamour. The stars came to play, and more importantly, many brought their families. Chad Michael Murray didn’t just show up; he brought his wife Sarah Roemer and their three kids, complete with parasailing adventures and mini golf matches. His son even celebrated a birthday during the trip. Sasha Pieterse watched her 5-year-old son Hendrix snorkel for the first time and call the experience“magic,”while Amanda Kloots captured her 6-year-old son Elvis’s first real ocean snorkel—a moment she described as a“core memory being made.”The Annables brought their two children, ages 10 and 3, and danced the night away like they’d won a family vacation lottery.
What emerged from these personal moments was something more telling than any press release: this resort genuinely works for families. Not in a cynical,“we have kids’activities”way, but in the sense that adults actually want to be there alongside their children. Dorinda Medley summed up the all-inclusive appeal perfectly when she told Us Weekly that her favorite part was“never getting a bill”—the freedom to just exist without the constant drain of expenses that defines life back home. Bryan Greenberg and Jamie Chung brought their 4-year-old twin boys. Bryan Greenberg, who costarred with Chad Michael Murray on One Tree Hill over 20 years ago, reconnected with his old castmate over drinks, proving that sometimes the best part of a vacation is the unexpected reunion.
The entertainment lineup itself was expertly curated. Beyond American Authors’set, which included covers of Coldplay’s“Yellow”and The Killers’“Mr. Brightside,”the evening featured a poem recitation from the Provo Inter High School Choir, fire performers, tightrope walkers, and Jonglissimo from America’s Got Talent. It was theatrical without being overdone—entertainment that added to the celebration rather than overshadowing it.
What’s clear from the May 16 opening is that Beaches Turks&Caicos isn’t positioning itself as a place to escape your family; it’s positioning itself as a place your whole family actually wants to be. That’s a fundamentally different message, and judging by the genuine joy radiating from the attendees—kids shouting about their first snorkel, parents dancing freely, celebrities actually lingering to talk about how beautiful the water is—it’s a message that’s landing.
About the Author
Ava Hart
Ava Hart is a contributor to LocalBeat, covering local news and community stories.
