Sacramento’s Shop 916 program is making waves this holiday season, and it’s all about encouraging locals to shop at their favorite small businesses. This year, when shoppers buy a gift card valued at $25 or more, they’re rewarded with a bonus card—$10 for a $25 gift card, and the bonus increases with the value of the card. More than 125 local businesses are participating, from charming boutiques to delicious eateries, creating a festive atmosphere that supports the community.
It’s not just about the money changing hands; it’s about fostering relationships within the community. Ross Rojek, owner of Capitol Books, expresses how vital this initiative is, creating connections between customers and local vendors. Aisha Williams from Nudge Eco Store echoes this sentiment, highlighting how the program attracts new people and keeps community members engaged.
As we enter the busy holiday shopping season, this program is a beacon of support for our local economy. So, if you’re looking for that perfect gift and want to help your neighborhood thrive, remember—the more you support local, the more everyone wins! Plus, who doesn’t love a little extra spending money?
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Andrew Johnson
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