In a surprising twist, Modesto’s new baseball team has pivoted from its initial name, the Glow Riders, to the more community-friendly Modesto Roadsters. This decision came after significant backlash from locals, prompting team owners at Main Street Baseball to rethink their branding strategy. The new title not only sounds catchy but also reflects local culture with a logo featuring a classic car driven by a kit fox named “Cruiser.”
The Glow Riders name isn’t completely gone, though. Team officials plan to keep it as an alternate identity, using it to highlight Latino-owned businesses and celebrate California’s rich lowrider culture during special game nights. Owner Dave Heller expressed that getting the name right was crucial for their mission to engage with the community and create lasting connections in Stanislaus County and the Central Valley.
It seems that the Roadsters are not just about baseball; they’re about forging relationships and honoring the area’s heritage. With this new name, it looks like the franchise is on the right track. Let’s just hope the next round of name suggestions doesn’t have people up in arms again!
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Andrew Johnson
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