When Craig Melvin brought up the elephant in the studio on the TODAY show Tuesday, Alix Earle had exactly zero desire to relitigate her messy situation with Alex Cooper on live television. Can’t blame her — who wants to spend airtime airing grievances when there’s actual news to make?
But here’s where it gets interesting: her refusal to engage said everything. She laughed it off, claimed she didn’t want to ruin a good day talking about negativity, and when pressed on whether the whole feud had been blown out of proportion, she confirmed it was — before adding a sarcastic“I love everyone!”that had the energy of someone who absolutely does not love everyone. The audience wasn’t buying it either.
This whole thing traces back to early 2025, when Alix’s“Hot Mess”podcast got axed from Alex Cooper’s Unwell Network. What started as a professional partnership between the two turned into something far messier. By April of this year, Alix was reposting shady TikToks that seemed aimed squarely at Cooper, which eventually forced Alex to address the drama publicly herself. Since then? Just cryptic posts, indirect jabs, and a whole lot of tension simmering beneath the surface.
The irony is that by refusing to talk about it on TODAY, Alix actually made it the biggest story of her appearance. Sometimes the most powerful move in a feud is simply walking away from the mic — even when millions are watching. Whether she actually intends to let this thing die or she’s just waiting for the next moment to strike remains an open question.
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Ava Hart
Ava Hart is a contributor to LocalBeat, covering local news and community stories.
